Sorry, Dakota Johnson, but anytime someone says “50 shades” from now on, our first thought is going to be makeup. When Fenty Beauty announced their 50-shade concealer launch (it goes on sale today) right around the time Morphe announced a 60-shade foundation range, the internet began to ask: Are we reaching peak shade range? Is it getting too difficult to find your color?
So we timed a dozen staffers of varying skin tones while they shopped the 50 shades. The average time, all things considered, was pretty reasonable: 2 minutes and 51 seconds. Ten minutes was the longest (we guess debilitating perfectionism plus some ADHD—just a guess), and 13 seconds was the shortest (that’s either just plain luck or some kind of psychic power).
The truth is that Fenty’s lengthy shade range is less about creating “in-betweener” shades that could potentially lead to overlaps and way more about extending the spectrum of offerings for skin tones that have long been neglected, especially darker skin tones—there’s a large void to fill. So once you zero in on your cluster of shades, you’ll probably have just as hard or as easy of a time finding your shade as with any other brand. That said, many of us noted that there was a tinge of anxiety that we hadn’t really gotten the *perfect* shade.
And getting just the right one is pretty important, because this formula is high-pigment—it’s designed to perform. That means it’s on the thick side and, to some, a little on the dry side, too. Others felt that this was as classic and effective a concealer as you can get, especially since a thicker type of formula usually sticks to skin best—perfect over blemishes and under the eyes. Or to cover up marks of another kind… We’re looking at you, Anastasia Steele.
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